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The wait is finally over! Meet our Feel Good charity tee competition winners, Florence aged 7 and Lily Rose aged 5. We instantly fell in love with their designs and are so excited to finally reveal them! We received so many amazing entries (121 to be exact!) which made it so hard to decide but we finally chose our two winners. The one rule was to draw what made you happy and Florence and Lily Rose’s designs are guaranteed to leave you smiling. Their Feel Good tees are on sale NOW with all profits supporting our three wellbeing and mental health charities, Mind, Age UK and Place2Be. Let’s take a closer look at the winning designs …


Florence Johnson

We don’t shy away from colour on the Island and Florence’s rainbow bee design caught our eyes immediately. We love her ‘Bee happy, bee sassy’ tee for its creativity and super cute message. We see fashion design in Florence’s future, don’t you? Your little ones will definitely feel good and look even better in Florence’s tee. If you want to bag this winning design and help us to support our 3 power charities we suggest you move quickly because we’ve got a feeling that the ‘Bee Tee’ is a guaranteed sell out style. Available for ages 6 - 12 years.

What was the inspiration for her design?

Florence’s inspiration for her design was a bumble bee because she loves the summer and she coloured in the bee stripes with a rainbow design to represent the use of the rainbow as a sign of happiness during the lockdown.

How does she feel being a winner?

She’s very excited about winning, loves how the tee shirt looks and hopes to see people wearing it around and about over the summer!

Lily Rose Smith

If doughnuts don’t make you smile we can’t help you. Who doesn’t love a sugary glazed treat?! Lily Rose is definitely an Islander-to-be because this design is right up our street. Food plus a motivational message? We’re all over it. Lily Rose’s adorable design is available for under 5’s and comes with our usual good style guarantee. We suggest you move quickly because this tee is definitely a sell out style. Support our three power charities by treating your little one to Lily Rose’s winning design.

We spoke to Lily Rose’s mum for some insider info!

What was the inspiration for her design?

Lily-Rose loves a sprinkle doughnut they are her favourite! Doughnuts make her very happy!

How does she feel being a winner?

She is so happy that her design won! Mummy is very excited to see her design on t-shirts on the River Island website. All our friends and family can’t wait to buy one too and it’s for such a good cause!!


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